Project Overview

Create a brand that embodies LA therapist Karen Booth’s compassionate and progressive approach to therapy, and help her expand her private practice into a therapy group with associates. The brand needed to feel professional, unique, and art-driven—appealing to a diverse demographic of clients struggling with body image, addiction, and mental health challenges.

My Approach/Role

• Developed visual branding, including logos, website imagery and assets, color palette, typography, and business card suite.

• Visited KB’s office to create a holistic brand feel, translating the atmosphere and vibe into cohesive visual branding.

• Workshopped the brand name and tagline, and consulted on values, practice structure, and goals to shape the brand’s development.

• Currently developing her website, branded social media profiles, and planning for launch.