Project Overview
LA therapist Karen Booth sought to expand her compassionate and progressive private practice into a therapy group with associates, offering support to a diverse range of clients dealing with body image, addiction, and mental health challenges. She envisioned a brand that felt professional, unique, and art-driven. After visiting Karen’s office to create something cohesive with its aesthetic, we translated this vision into logos, website imagery, a color palette, typography, and a suite of business cards—reflecting the messy, yet transformative therapy journey within.