BlazingSocial
Client
Market Focus
Year
2016 - 2023
Project Overview
Market Focus, a developer of marketing products for the mortgage industry, created an automated social media marketing system—Blazing Social. I designed and led the visual branding across all touchpoints, including a branded online dashboard, website graphics, marketing materials, and 150+ pieces of content for their content libraries.
My Role
Developed visual branding that captured the dynamic nature of social media marketing.
Created a suite of 150+ high-quality posts using Canva, including infographics, holiday graphics, industry news, and lifestyle content.
Vision/Finals
To capture the speed and multidimensional potential of Blazing Social’s service, I used vibrant, fiery colors and layered graphics to create a bold, custom identity that stands out in a saturated corporate market.
Program Interface
Digital/Website Assets
Social Media Content
Created the program’s library of 150+ posts and managed and trained remote designers to produce high-quality content, covering news, holidays, quotes, and lifestyle topics.
Results
The branding and content design helped Market Focus successfully launch Blazing Social into the real estate and mortgage industries, with customers frequently commenting on how the high-quality content helped them market themselves.
Client Feedback
“Janelle was instrumental in helping my company expand into social media marketing for the real estate and mortgage industries. One of the reasons for our success is the high quality of our content . . . Many customers have commented on how the content helps them stand out, and that is thanks to Janelle’s talent.”
—Chris Carter, President of Market Focus, Inc.