Project Overview
Salon owner Ron Peyton wanted his business to stand out on a rapidly gentrifying street where new salons were popping up everywhere—it was getting lost in the crowd. With complete creative freedom, I rebranded the salon with an Egyptian/art deco aesthetic inspired by a magical story of dragonflies along the Nile, blending mystique with bright artistry. My role included designing a new logo, building signage, environmental graphics/window art, and business cards, as well as coordinating with installers. The rebranding made the salon a memorable standout, boosting walk-ins and organic word-of-mouth.